About this podcast

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.

Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?

Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It’s part of the PodNews network, and if you’re not already reading my newsletter, then you should be.

Latest episodes

• Programmatic Advertising for Podcasters: How to Get Started

  August 9, 2022
• TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022

  August 5, 2022
• Shameless Acquisition Target - Episode Drop

  August 3, 2022
• What Garth Brooks Can Teach Us About Podcast Ads

  August 2, 2022
• Reporting On The Business Of Podcasting

  July 25, 2022
• Acast Buys Podchaser & 6 other stories for July 21, 2022

  July 22, 2022
• Blubrry Brings A New Spin To Media Kits & 6 more stories for July 14, 2022

  July 15, 2022
• SP Highlights: Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning of SXM Media

  July 11, 2022
• Edison Research Says Podcasting Is More Succession Than Yellowstone & 8 more stories for July 7, 2022

  July 8, 2022
• SP Highlights: Radio Teaching Podcasting Lessons w/ Pierre Bouvard of Cumulus Media

  July 4, 2022
• Sounds Profitable Publishes The Creators Report + 5 more stories for June 30, 2022

  July 1, 2022
• SP Highlights: Disinformation and Ad Accountability w/ Claire Atkin Of Check My Ads

  June 27, 2022
• YouTube Gives Tips To Podcasters + 8 more stories for June 23, 2022

  June 24, 2022
• SP Higlights: Sounds Profitable en Español! w/ Sean King of Veritone One

  June 20, 2022
• Spotify’s Building A New Brand Safety Tool + 4 more stories for June 16, 2022

  June 17, 2022
• Spotify’s Earnings Call Happened + 5 other stories for Jun 10, 2022

  June 11, 2022
• Podcast Euro-Trip Recap

  June 6, 2022
• Podcast Profits On The Rise In The UK + 5 other stories for June 3, 2022

  June 4, 2022
• The Final Show - But Not The End

  June 3, 2022
• All The Sounds Profitable That’s Fit To Print with Arielle & Evo

  May 30, 2022
• Spotify Erroneously Serves Liquor + 4 more stories for May 27, 2021

  May 28, 2022
• What To Expect When You’re Expecting Tom Webster (To Join Sounds Profitable)

  May 23, 2022
• Premium Podcasting On Apple Just Got Easier + 4 more stories for May 20, 2022

  May 21, 2022
• Exploring a Real-Time Case Study with Fatima Zaidi of Quill

  May 16, 2022
• US Podcasting Revenue Is Up + 5 more stories for May 13, 2022

  May 14, 2022
• The Dos and Don’ts & How Tos of Branded Podcasting

  May 12, 2022
• Sounds Profitable

  May 10, 2022
• Potential New IAB Standards Revealed + 5 more stories for May 6, 2022

  May 7, 2022
• Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts

  May 2, 2022
• Warner Music Launches A Podcast Network + 3 more stories for April 29, 2022

  April 30, 2022
• Roll With The Changes

  April 29, 2022
• How Is Podcast Adtech Different From All Other Adtech?

  April 25, 2022
• Data Scraping Is Officially Legal + 5 other stories for April 22, 2022

  April 23, 2022
• How to Position Your Podcast to Be Featured in the Major Podcasting Listening Apps

  April 18, 2022
• Audio is the Fastest Growing Digital Ad Sector + 6 Other Stories

  April 16, 2022
• Podcasting's Most Important Investment

  April 15, 2022
• Recapping Podcast Movement: Evolutions

  April 11, 2022
• Digital Ads Evolve As Online Privacy Increases + 4 more stories for April 8, 2022

  April 9, 2022
• For Your Consideration: The Many Flavors of Sounds Profitable

  April 4, 2022
• Podcast CPMs Outpace Digital + 4 more stories for Apr 1, 2022

  April 2, 2022
• What To Do When The Line Stops Going Up

  April 1, 2022
• Breaking Down 1st, 2nd, and 3rd Party Data

  March 28, 2022
• Unsavory Developments At Stitcher After Buyout + 5 other stories for Mar 25, 2022

  March 26, 2022
• Brand Safety & Suitability: Explained

  March 21, 2022
• Beer Gets Into Video Podcast Advertising + 6 more stories for Mar 18, 2022

  March 19, 2022
• Podcasting's Most Controversial Statistic

  March 18, 2022
• The Low-Down From 'The Download' Team at Sounds Profitable

  March 14, 2022
• Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022

  March 12, 2022
• Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022

  March 12, 2022
• The Care And Feeding Of A Podcast Audience

  March 11, 2022
• Unpacking Podcasting’s Good Data w/ Caila Litman

  March 7, 2022
• Big Name Podcasting Gets Big Numbers + 5 other stories for Mar 4, 2022

  March 5, 2022
• What Podcasting's Best Customers Think Of Podcast Ads

  March 4, 2022
• Radio Teaching Podcasting Lessons w/ Pierre Bouvard

  February 28, 2022
• Libsyn Grows Monetization + 4 more stories for Feb 25, 2022

  February 26, 2022
• Radio Teaching Podcasting Lessons w/ Pierre Bouvard

  February 25, 2022
• Solving For Pain Points w/ Sean Howard

  February 21, 2022
• Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022

  February 19, 2022
• Programmatic and Transparency w/ Jordan Bentley

  February 14, 2022
• SmartLess Media Launch + 4 more stories for Feb 11, 2022

  February 13, 2022
• SmartLess Media Launch + 4 more stories for Feb 11, 2022

  February 12, 2022
• Disinformation and Ad Accountability w/ Claire Atkin

  February 7, 2022
• Disinformation and Ad Accountability w/ Claire Atkin

  February 7, 2022
• Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022

  February 5, 2022
• Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022

  February 5, 2022
• Scattered To The Wind

  February 4, 2022
• HBO Gets Serious About Podcasting + 4 more stories for Jan 28, 2022

  January 29, 2022
• HBO Gets Serious About Podcasting + 4 more stories for Jan 28, 2022

  January 28, 2022
• A Deep Dive into Lift Reports w/ Chase Miller of Claritas

  January 24, 2022
• The Oversimplified Superstring Hit Incubation Theory Of Podcasting

  January 21, 2022
• Luma Partners Annual Report is Encouraging for Podcasting + 4 more stories on The Download for January 21st, 2022

  January 21, 2022
• Audible Stops Making Audio NYT + 4 more stories on The Download for January 14th, 2022

  January 14, 2022
• The Best Schnitzel In Detroit

  January 7, 2022
• NYT buys The Athletic + 4 more stories on The Download for Jan 7, 2022

  January 7, 2022
• Episode Drop! Podcast Pontifications

  January 7, 2022
• The Download: Week of 12/31/21

  December 31, 2021
• The Download Before Xmas

  December 24, 2021
• Racing, And Pacing, And Plotting The Course

  December 24, 2021
• The Download (Premiere Episode)

  December 22, 2021
• Behind the Art of Sounds Profitable w/ Jake Crowe

  December 21, 2021
• The Hidden Costs of In-App Paid Podcast Subscriptions w/ Lindsay Graham

  December 14, 2021
• Why Would People Listen To Podcasts...On The 'Tube?

  December 11, 2021
• Why to Invest and Advertise in the Latino Podcast Segment w/ Gabriel Soto

  December 7, 2021
• Happy Thanksgiving from Sounds Profitable

  November 30, 2021
• The Last, Best Frontier For Podcasting

  November 27, 2021
• Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke

  November 23, 2021
• Buying vs Building Unique Podcast Adtech w/ James Avery

  November 16, 2021
• Music Was Better In My Day - Now Get Out Of My Yard

  November 12, 2021
• Sounds Profitable en Español! w/ Sean King

  November 9, 2021
• A Deepdive Into Podcast AdTech w/ Pete Birsinger

  November 2, 2021
• The Crux Of The Kerfuffle

  October 29, 2021
• Advising on Advisor w/ Megan Johnson

  October 26, 2021
• Look For The Flowers

  October 22, 2021
• How Audio Quality Impacts Your Brand w/ Marcus dePaula

  October 19, 2021
• BONUS episode featuring Synthetic voices by Veritone MARVEL.ai

  October 15, 2021
• Normal, But Not Back To Normal

  October 14, 2021
• Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning

  October 12, 2021
• Welcome to Season 2! w/ Arielle Nissenblatt

  October 5, 2021
• Looking Into The Matrix, Digital Audio Edition

  October 1, 2021
• Sp18BuildHighlights

  September 27, 2021
• Podcasting For Connection

  September 24, 2021
• SP Highlights: Understanding Lift Reports w/ Matt Drengler

  September 20, 2021
• To All The Podcasts I've Loved Before

  September 18, 2021
• SP Highlights: Taking DAI Seriously w/ Heather Osgood

  September 13, 2021
• Workshopping Your Podcast

  September 10, 2021
• SP Highlights: Brand Safety w/ Moomal Shaikh

  September 6, 2021
• Little Boxes

  September 2, 2021
• Finally Sounds Profitable Has A Podcast w/ Evo Terra

  August 30, 2021
• Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani

  August 23, 2021
• Wherever You Get Your Podcasts

  August 20, 2021
• How To Write Podcast Ads That Sell w/ Stew Redwine

  August 16, 2021
• The Most Asked Question In Podcasting

  August 14, 2021
• SP Profiles: Branded Podcasts w/ Dave Zohrob

  August 9, 2021
• How Dynamic Ad Insertion Actually Works w/Brian Sherman

  August 2, 2021
• Sounds Profitable's Premium Blend w/Jason Sew Hoy

  July 26, 2021
• Podcast Prefix Analytics Explained

  July 19, 2021
• Is Podcasting...A Slowing Market?

  July 16, 2021
• Let's Make Podcasting Metrics More Meaningful

  July 12, 2021
• We Need More Women Working In Adtech

  July 5, 2021
• Up Next: A Podcast Up Front

  June 28, 2021
• Podcasts, Audiobooks, and the Third Thing

  June 26, 2021
• The Influencer Marketing Advantage

  June 21, 2021
• How To Field Your Own Listener Survey

  June 19, 2021
• How To Buy Host-Read Ads At Scale

  June 14, 2021
• Who Doesn't Like Pizza?

  June 12, 2021
• Don't Forget the Intangibles of Podcast Advertising

  June 7, 2021
• Understanding Lift Reports

  May 31, 2021
• Celebrity Podcasts: Neither Fish Nor Fowl

  May 29, 2021
• The Podscape!

  May 24, 2021
• Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us

  May 21, 2021
• Taking DAI Seriously

  May 17, 2021
• What Happened to Podcast Listening in Canada?

  May 15, 2021
• Up Next Feed Drop

  May 12, 2021
• The "Accidental" Podcast Listener

  May 7, 2021
• Spotify Is Not Going to Kill Podcasting

  May 3, 2021
• The Provenance of Podcasting

  April 30, 2021
• The One Thing Podcasters Must Do To Prepare For Paid Podcast Subscriptions

  April 26, 2021
• Post-Roll is Bulls#!&

  April 26, 2021
• Targeting Demographics in Podcasting

  April 19, 2021
• Spotify is in it to Win it

  April 12, 2021
• Does Your Podcast Track You (and is that bad)?

  April 5, 2021
• Can American Podcasting Learn From France?

  March 29, 2021
• The Future That's Being Ignored: IPv6 vs. IPv4

  March 22, 2021
• The Hero We Need: Programmatic Advertising Saves the Day

  March 15, 2021
• How You Should Be Protecting Your Brand, and How You're Doing it Wrong

  March 8, 2021
• Rotten to the Core: Do You Know Who's Listening to Your Podcast?

  March 1, 2021
• What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help)

  February 22, 2021
• Losing Your Cookies: Podcast Advertising and Digital Identity w/Rishabh Jain

  February 15, 2021
• The Wild West of Podcasting and the Apple Watch, w/ Chartable CEO Dave Zohrob

  February 8, 2021
• Unpacking The Challenges of Geotargeting

  February 1, 2021
• Podcast AdTech Love - Coming Early 2021!

  November 21, 2020