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Sounds Profitable podcast
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About this podcast

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.

Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?

Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It’s part of the PodNews network, and if you’re not already reading my newsletter, then you should be.

Latest episodes

  • SP Highlights: Radio Teaching Podcasting Lessons w/ Pierre Bouvard of Cumulus Media
    July 4, 2022
  • SP Highlights: Disinformation and Ad Accountability w/ Claire Atkin Of Check My Ads
    June 27, 2022
  • SP Higlights: Sounds Profitable en Español! w/ Sean King of Veritone One
    June 20, 2022
  • Podcast Euro-Trip Recap
    June 6, 2022
  • All The Sounds Profitable That’s Fit To Print with Arielle & Evo
    May 30, 2022
  • What To Expect When You’re Expecting Tom Webster (To Join Sounds Profitable)
    May 23, 2022
  • Exploring a Real-Time Case Study with Fatima Zaidi of Quill
    May 16, 2022
  • The Dos and Don’ts & How Tos of Branded Podcasting
    May 12, 2022
  • Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts
    May 2, 2022
  • How Is Podcast Adtech Different From All Other Adtech?
    April 25, 2022
  • How to Position Your Podcast to Be Featured in the Major Podcasting Listening Apps
    April 18, 2022
  • Recapping Podcast Movement: Evolutions
    April 11, 2022
  • For Your Consideration: The Many Flavors of Sounds Profitable
    April 4, 2022
  • Breaking Down 1st, 2nd, and 3rd Party Data
    March 28, 2022
  • Brand Safety & Suitability: Explained
    March 21, 2022
  • The Low-Down From 'The Download' Team at Sounds Profitable
    March 14, 2022
  • Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022
    March 12, 2022
  • Unpacking Podcasting’s Good Data w/ Caila Litman
    March 7, 2022
  • Big Name Podcasting Gets Big Numbers + 5 other stories for Mar 4, 2022
    March 5, 2022
  • Radio Teaching Podcasting Lessons w/ Pierre Bouvard
    February 28, 2022
  • Libsyn Grows Monetization + 4 more stories for Feb 25, 2022
    February 26, 2022
  • Radio Teaching Podcasting Lessons w/ Pierre Bouvard
    February 25, 2022
  • Solving For Pain Points w/ Sean Howard
    February 21, 2022
  • Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022
    February 19, 2022
  • Programmatic and Transparency w/ Jordan Bentley
    February 14, 2022
  • SmartLess Media Launch + 4 more stories for Feb 11, 2022
    February 13, 2022
  • Disinformation and Ad Accountability w/ Claire Atkin
    February 7, 2022
  • Disinformation and Ad Accountability w/ Claire Atkin
    February 7, 2022
  • Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022
    February 5, 2022
  • HBO Gets Serious About Podcasting + 4 more stories for Jan 28, 2022
    January 28, 2022
  • A Deep Dive into Lift Reports w/ Chase Miller of Claritas
    January 24, 2022
  • Luma Partners Annual Report is Encouraging for Podcasting + 4 more stories on The Download for January 21st, 2022
    January 21, 2022
  • Audible Stops Making Audio NYT + 4 more stories on The Download for January 14th, 2022
    January 14, 2022
  • NYT buys The Athletic + 4 more stories on The Download for Jan 7, 2022
    January 7, 2022
  • Episode Drop! Podcast Pontifications
    January 7, 2022
  • The Download: Week of 12/31/21
    December 31, 2021
  • The Download Before Xmas
    December 24, 2021
  • The Download (Premiere Episode)
    December 22, 2021
  • Behind the Art of Sounds Profitable w/ Jake Crowe
    December 21, 2021
  • The Hidden Costs of In-App Paid Podcast Subscriptions w/ Lindsay Graham
    December 14, 2021
  • Why to Invest and Advertise in the Latino Podcast Segment w/ Gabriel Soto
    December 7, 2021
  • Happy Thanksgiving from Sounds Profitable
    November 30, 2021
  • Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke
    November 23, 2021
  • Buying vs Building Unique Podcast Adtech w/ James Avery
    November 16, 2021
  • Sounds Profitable en Español! w/ Sean King
    November 9, 2021
  • A Deepdive Into Podcast AdTech w/ Pete Birsinger
    November 2, 2021
  • Advising on Advisor w/ Megan Johnson
    October 26, 2021
  • How Audio Quality Impacts Your Brand w/ Marcus dePaula
    October 19, 2021
  • BONUS episode featuring Synthetic voices by Veritone MARVEL.ai
    October 15, 2021
  • Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning
    October 12, 2021
  • Welcome to Season 2! w/ Arielle Nissenblatt
    October 5, 2021
  • Sp18BuildHighlights
    September 27, 2021
  • SP Highlights: Understanding Lift Reports w/ Matt Drengler
    September 20, 2021
  • SP Highlights: Taking DAI Seriously w/ Heather Osgood
    September 13, 2021
  • SP Highlights: Brand Safety w/ Moomal Shaikh
    September 6, 2021
  • Finally Sounds Profitable Has A Podcast w/ Evo Terra
    August 30, 2021
  • Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani
    August 23, 2021
  • How To Write Podcast Ads That Sell w/ Stew Redwine
    August 16, 2021
  • SP Profiles: Branded Podcasts w/ Dave Zohrob
    August 9, 2021
  • How Dynamic Ad Insertion Actually Works w/Brian Sherman
    August 2, 2021
  • Sounds Profitable's Premium Blend w/Jason Sew Hoy
    July 26, 2021
  • Podcast Prefix Analytics Explained
    July 19, 2021
  • Let's Make Podcasting Metrics More Meaningful
    July 12, 2021
  • We Need More Women Working In Adtech
    July 5, 2021
  • Up Next: A Podcast Up Front
    June 28, 2021
  • The Influencer Marketing Advantage
    June 21, 2021
  • How To Buy Host-Read Ads At Scale
    June 14, 2021
  • Don't Forget the Intangibles of Podcast Advertising
    June 7, 2021
  • Understanding Lift Reports
    May 31, 2021
  • The Podscape!
    May 24, 2021
  • Taking DAI Seriously
    May 17, 2021
  • Up Next Feed Drop
    May 12, 2021
  • Spotify Is Not Going to Kill Podcasting
    May 3, 2021
  • Post-Roll is Bulls#!&
    April 26, 2021
  • Targeting Demographics in Podcasting
    April 19, 2021
  • Spotify is in it to Win it
    April 12, 2021
  • Does Your Podcast Track You (and is that bad)?
    April 5, 2021
  • Can American Podcasting Learn From France?
    March 29, 2021
  • The Future That's Being Ignored: IPv6 vs. IPv4
    March 22, 2021
  • The Hero We Need: Programmatic Advertising Saves the Day
    March 15, 2021
  • How You Should Be Protecting Your Brand, and How You're Doing it Wrong
    March 8, 2021
  • Rotten to the Core: Do You Know Who's Listening to Your Podcast?
    March 1, 2021
  • What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help)
    February 22, 2021
  • Losing Your Cookies: Podcast Advertising and Digital Identity w/Rishabh Jain
    February 15, 2021
  • The Wild West of Podcasting and the Apple Watch, w/ Chartable CEO Dave Zohrob
    February 8, 2021
  • Unpacking The Challenges of Geotargeting
    February 1, 2021
  • Podcast AdTech Love - Coming Early 2021!
    November 21, 2020
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Sounds Profitable podcast

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