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Sounds Profitable podcast
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About this podcast

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.

Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?

Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It’s part of the PodNews network, and if you’re not already reading my newsletter, then you should be.

Latest episodes

  • BONUS episode featuring Synthetic voices by Veritone MARVEL.ai
    October 15, 2021
  • Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning
    October 12, 2021
  • Welcome to Season 2! w/ Arielle Nissenblatt
    October 5, 2021
  • Sp18BuildHighlights
    September 27, 2021
  • SP Highlights: Understanding Lift Reports w/ Matt Drengler
    September 20, 2021
  • SP Highlights: Taking DAI Seriously w/ Heather Osgood
    September 13, 2021
  • SP Highlights: Brand Safety w/ Moomal Shaikh
    September 6, 2021
  • Finally Sounds Profitable Has A Podcast w/ Evo Terra
    August 30, 2021
  • Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani
    August 23, 2021
  • How To Write Podcast Ads That Sell w/ Stew Redwine
    August 16, 2021
  • SP Profiles: Branded Podcasts w/ Dave Zohrob
    August 9, 2021
  • How Dynamic Ad Insertion Actually Works w/Brian Sherman
    August 2, 2021
  • Sounds Profitable's Premium Blend w/Jason Sew Hoy
    July 26, 2021
  • Podcast Prefix Analytics Explained
    July 19, 2021
  • Let's Make Podcasting Metrics More Meaningful
    July 12, 2021
  • We Need More Women Working In Adtech
    July 5, 2021
  • Up Next: A Podcast Up Front
    June 28, 2021
  • The Influencer Marketing Advantage
    June 21, 2021
  • How To Buy Host-Read Ads At Scale
    June 14, 2021
  • Don't Forget the Intangibles of Podcast Advertising
    June 7, 2021
  • Understanding Lift Reports
    May 31, 2021
  • The Podscape!
    May 24, 2021
  • Taking DAI Seriously
    May 17, 2021
  • Up Next Feed Drop
    May 12, 2021
  • Spotify Is Not Going to Kill Podcasting
    May 3, 2021
  • Post-Roll is Bulls#!&
    April 26, 2021
  • Targeting Demographics in Podcasting
    April 19, 2021
  • Spotify is in it to Win it
    April 12, 2021
  • Does Your Podcast Track You (and is that bad)?
    April 5, 2021
  • Can American Podcasting Learn From France?
    March 29, 2021
  • The Future That's Being Ignored: IPv6 vs. IPv4
    March 22, 2021
  • The Hero We Need: Programmatic Advertising Saves the Day
    March 15, 2021
  • How You Should Be Protecting Your Brand, and How You're Doing it Wrong
    March 8, 2021
  • Rotten to the Core: Do You Know Who's Listening to Your Podcast?
    March 1, 2021
  • What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help)
    February 22, 2021
  • Losing Your Cookies: Podcast Advertising and Digital Identity w/Rishabh Jain
    February 15, 2021
  • The Wild West of Podcasting and the Apple Watch, w/ Chartable CEO Dave Zohrob
    February 8, 2021
  • Unpacking The Challenges of Geotargeting
    February 1, 2021
  • Podcast AdTech Love - Coming Early 2021!
    November 21, 2020
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Sounds Profitable podcast

You can also listen to Sounds Profitable on these platforms:

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