About this podcast

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.

Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?

Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It’s part of the PodNews network, and if you’re not already reading my newsletter, then you should be.

Latest episodes

• Sp18BuildHighlights

  September 27, 2021
• SP Highlights: Understanding Lift Reports w/ Matt Drengler

  September 20, 2021
• SP Highlights: Taking DAI Seriously w/ Heather Osgood

  September 13, 2021
• SP Highlights: Brand Safety w/ Moomal Shaikh

  September 6, 2021
• Finally Sounds Profitable Has A Podcast w/ Evo Terra

  August 30, 2021
• Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani

  August 23, 2021
• How To Write Podcast Ads That Sell w/ Stew Redwine

  August 16, 2021
• SP Profiles: Branded Podcasts w/ Dave Zohrob

  August 9, 2021
• How Dynamic Ad Insertion Actually Works w/Brian Sherman

  August 2, 2021
• Sounds Profitable's Premium Blend w/Jason Sew Hoy

  July 26, 2021
• Podcast Prefix Analytics Explained

  July 19, 2021
• Let's Make Podcasting Metrics More Meaningful

  July 12, 2021
• We Need More Women Working In Adtech

  July 5, 2021
• Up Next: A Podcast Up Front

  June 28, 2021
• The Influencer Marketing Advantage

  June 21, 2021
• How To Buy Host-Read Ads At Scale

  June 14, 2021
• Don't Forget the Intangibles of Podcast Advertising

  June 7, 2021
• Understanding Lift Reports

  May 31, 2021
• The Podscape!

  May 24, 2021
• Taking DAI Seriously

  May 17, 2021
• Up Next Feed Drop

  May 12, 2021
• Spotify Is Not Going to Kill Podcasting

  May 3, 2021
• Post-Roll is Bulls#!&

  April 26, 2021
• Targeting Demographics in Podcasting

  April 19, 2021
• Spotify is in it to Win it

  April 12, 2021
• Does Your Podcast Track You (and is that bad)?

  April 5, 2021
• Can American Podcasting Learn From France?

  March 29, 2021
• The Future That's Being Ignored: IPv6 vs. IPv4

  March 22, 2021
• The Hero We Need: Programmatic Advertising Saves the Day

  March 15, 2021
• How You Should Be Protecting Your Brand, and How You're Doing it Wrong

  March 8, 2021
• Rotten to the Core: Do You Know Who's Listening to Your Podcast?

  March 1, 2021
• What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help)

  February 22, 2021
• Losing Your Cookies: Podcast Advertising and Digital Identity w/Rishabh Jain

  February 15, 2021
• The Wild West of Podcasting and the Apple Watch, w/ Chartable CEO Dave Zohrob

  February 8, 2021
• Unpacking The Challenges of Geotargeting

  February 1, 2021
• Podcast AdTech Love - Coming Early 2021!

  November 21, 2020