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About this podcast

The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.

Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?

Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It’s part of the PodNews network, and if you’re not already reading my newsletter, then you should be.

Latest episodes

  • Spotify is in it to Win it
    April 12, 2021
  • Does Your Podcast Track You (and is that bad)?
    April 5, 2021
  • Can American Podcasting Learn From France?
    March 29, 2021
  • The Future That's Being Ignored: IPv6 vs. IPv4
    March 22, 2021
  • The Hero We Need: Programmatic Advertising Saves the Day
    March 15, 2021
  • How You Should Be Protecting Your Brand, and How You're Doing it Wrong
    March 8, 2021
  • Rotten to the Core: Do You Know Who's Listening to Your Podcast?
    March 1, 2021
  • What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help)
    February 22, 2021
  • Losing Your Cookies: Podcast Advertising and Digital Identity w/Rishabh Jain
    February 15, 2021
  • The Wild West of Podcasting and the Apple Watch, w/ Chartable CEO Dave Zohrob
    February 8, 2021
  • Unpacking The Challenges of Geotargeting
    February 1, 2021
  • Podcast AdTech Love - Coming Early 2021!
    November 21, 2020
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Sounds Profitable podcast

You can also listen to Sounds Profitable on these platforms:

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