About this podcast
The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.
Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?
Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It’s part of the PodNews network, and if you’re not already reading my newsletter, then you should be.
Latest episodes
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Programmatic Advertising for Podcasters: How to Get Started
August 9, 2022
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TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022
August 5, 2022
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Shameless Acquisition Target - Episode Drop
August 3, 2022
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What Garth Brooks Can Teach Us About Podcast Ads
August 2, 2022
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Reporting On The Business Of Podcasting
July 25, 2022
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Acast Buys Podchaser & 6 other stories for July 21, 2022
July 22, 2022
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Blubrry Brings A New Spin To Media Kits & 6 more stories for July 14, 2022
July 15, 2022
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SP Highlights: Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning of SXM Media
July 11, 2022
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Edison Research Says Podcasting Is More Succession Than Yellowstone & 8 more stories for July 7, 2022
July 8, 2022
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SP Highlights: Radio Teaching Podcasting Lessons w/ Pierre Bouvard of Cumulus Media
July 4, 2022
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Sounds Profitable Publishes The Creators Report + 5 more stories for June 30, 2022
July 1, 2022
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SP Highlights: Disinformation and Ad Accountability w/ Claire Atkin Of Check My Ads
June 27, 2022
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YouTube Gives Tips To Podcasters + 8 more stories for June 23, 2022
June 24, 2022
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SP Higlights: Sounds Profitable en Español! w/ Sean King of Veritone One
June 20, 2022
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Spotify’s Building A New Brand Safety Tool + 4 more stories for June 16, 2022
June 17, 2022
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Spotify’s Earnings Call Happened + 5 other stories for Jun 10, 2022
June 11, 2022
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Podcast Euro-Trip Recap
June 6, 2022
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Podcast Profits On The Rise In The UK + 5 other stories for June 3, 2022
June 4, 2022
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The Final Show - But Not The End
June 3, 2022
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All The Sounds Profitable That’s Fit To Print with Arielle & Evo
May 30, 2022
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Spotify Erroneously Serves Liquor + 4 more stories for May 27, 2021
May 28, 2022
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What To Expect When You’re Expecting Tom Webster (To Join Sounds Profitable)
May 23, 2022
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Premium Podcasting On Apple Just Got Easier + 4 more stories for May 20, 2022
May 21, 2022
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Exploring a Real-Time Case Study with Fatima Zaidi of Quill
May 16, 2022
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US Podcasting Revenue Is Up + 5 more stories for May 13, 2022
May 14, 2022
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The Dos and Don’ts & How Tos of Branded Podcasting
May 12, 2022
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Sounds Profitable
May 10, 2022
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Potential New IAB Standards Revealed + 5 more stories for May 6, 2022
May 7, 2022
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Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts
May 2, 2022
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Warner Music Launches A Podcast Network + 3 more stories for April 29, 2022
April 30, 2022
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Roll With The Changes
April 29, 2022
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How Is Podcast Adtech Different From All Other Adtech?
April 25, 2022
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Data Scraping Is Officially Legal + 5 other stories for April 22, 2022
April 23, 2022
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How to Position Your Podcast to Be Featured in the Major Podcasting Listening Apps
April 18, 2022
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Audio is the Fastest Growing Digital Ad Sector + 6 Other Stories
April 16, 2022
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Podcasting's Most Important Investment
April 15, 2022
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Recapping Podcast Movement: Evolutions
April 11, 2022
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Digital Ads Evolve As Online Privacy Increases + 4 more stories for April 8, 2022
April 9, 2022
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For Your Consideration: The Many Flavors of Sounds Profitable
April 4, 2022
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Podcast CPMs Outpace Digital + 4 more stories for Apr 1, 2022
April 2, 2022
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What To Do When The Line Stops Going Up
April 1, 2022
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Breaking Down 1st, 2nd, and 3rd Party Data
March 28, 2022
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Unsavory Developments At Stitcher After Buyout + 5 other stories for Mar 25, 2022
March 26, 2022
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Brand Safety & Suitability: Explained
March 21, 2022
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Beer Gets Into Video Podcast Advertising + 6 more stories for Mar 18, 2022
March 19, 2022
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Podcasting's Most Controversial Statistic
March 18, 2022
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The Low-Down From 'The Download' Team at Sounds Profitable
March 14, 2022
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Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022
March 12, 2022
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Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022
March 12, 2022
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The Care And Feeding Of A Podcast Audience
March 11, 2022
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Unpacking Podcasting’s Good Data w/ Caila Litman
March 7, 2022
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Big Name Podcasting Gets Big Numbers + 5 other stories for Mar 4, 2022
March 5, 2022
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What Podcasting's Best Customers Think Of Podcast Ads
March 4, 2022
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Radio Teaching Podcasting Lessons w/ Pierre Bouvard
February 28, 2022
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Libsyn Grows Monetization + 4 more stories for Feb 25, 2022
February 26, 2022
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Radio Teaching Podcasting Lessons w/ Pierre Bouvard
February 25, 2022
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Solving For Pain Points w/ Sean Howard
February 21, 2022
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Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022
February 19, 2022
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Programmatic and Transparency w/ Jordan Bentley
February 14, 2022
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SmartLess Media Launch + 4 more stories for Feb 11, 2022
February 13, 2022
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SmartLess Media Launch + 4 more stories for Feb 11, 2022
February 12, 2022
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Disinformation and Ad Accountability w/ Claire Atkin
February 7, 2022
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Disinformation and Ad Accountability w/ Claire Atkin
February 7, 2022
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Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022
February 5, 2022
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Is The IAB On Borrowed Time? + 4 more stories for Feb 4, 2022
February 5, 2022
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Scattered To The Wind
February 4, 2022
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HBO Gets Serious About Podcasting + 4 more stories for Jan 28, 2022
January 29, 2022
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HBO Gets Serious About Podcasting + 4 more stories for Jan 28, 2022
January 28, 2022
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A Deep Dive into Lift Reports w/ Chase Miller of Claritas
January 24, 2022
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The Oversimplified Superstring Hit Incubation Theory Of Podcasting
January 21, 2022
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Luma Partners Annual Report is Encouraging for Podcasting + 4 more stories on The Download for January 21st, 2022
January 21, 2022
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Audible Stops Making Audio NYT + 4 more stories on The Download for January 14th, 2022
January 14, 2022
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The Best Schnitzel In Detroit
January 7, 2022
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NYT buys The Athletic + 4 more stories on The Download for Jan 7, 2022
January 7, 2022
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Episode Drop! Podcast Pontifications
January 7, 2022
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The Download: Week of 12/31/21
December 31, 2021
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The Download Before Xmas
December 24, 2021
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Racing, And Pacing, And Plotting The Course
December 24, 2021
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The Download (Premiere Episode)
December 22, 2021
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Behind the Art of Sounds Profitable w/ Jake Crowe
December 21, 2021
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The Hidden Costs of In-App Paid Podcast Subscriptions w/ Lindsay Graham
December 14, 2021
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Why Would People Listen To Podcasts...On The 'Tube?
December 11, 2021
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Why to Invest and Advertise in the Latino Podcast Segment w/ Gabriel Soto
December 7, 2021
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Happy Thanksgiving from Sounds Profitable
November 30, 2021
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The Last, Best Frontier For Podcasting
November 27, 2021
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Spotify Is Making Anchor A Serious Advertising Channel w/ Alban Brooke
November 23, 2021
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Buying vs Building Unique Podcast Adtech w/ James Avery
November 16, 2021
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Music Was Better In My Day - Now Get Out Of My Yard
November 12, 2021
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Sounds Profitable en Español! w/ Sean King
November 9, 2021
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A Deepdive Into Podcast AdTech w/ Pete Birsinger
November 2, 2021
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The Crux Of The Kerfuffle
October 29, 2021
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Advising on Advisor w/ Megan Johnson
October 26, 2021
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Look For The Flowers
October 22, 2021
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How Audio Quality Impacts Your Brand w/ Marcus dePaula
October 19, 2021
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BONUS episode featuring Synthetic voices by Veritone MARVEL.ai
October 15, 2021
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Normal, But Not Back To Normal
October 14, 2021
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Getting UpFront About Programmatic Podcast Ads w/ Claire Fanning
October 12, 2021
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Welcome to Season 2! w/ Arielle Nissenblatt
October 5, 2021
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Looking Into The Matrix, Digital Audio Edition
October 1, 2021
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Sp18BuildHighlights
September 27, 2021
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Podcasting For Connection
September 24, 2021
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SP Highlights: Understanding Lift Reports w/ Matt Drengler
September 20, 2021
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To All The Podcasts I've Loved Before
September 18, 2021
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SP Highlights: Taking DAI Seriously w/ Heather Osgood
September 13, 2021
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Workshopping Your Podcast
September 10, 2021
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SP Highlights: Brand Safety w/ Moomal Shaikh
September 6, 2021
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Little Boxes
September 2, 2021
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Finally Sounds Profitable Has A Podcast w/ Evo Terra
August 30, 2021
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Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani
August 23, 2021
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Wherever You Get Your Podcasts
August 20, 2021
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How To Write Podcast Ads That Sell w/ Stew Redwine
August 16, 2021
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The Most Asked Question In Podcasting
August 14, 2021
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SP Profiles: Branded Podcasts w/ Dave Zohrob
August 9, 2021
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How Dynamic Ad Insertion Actually Works w/Brian Sherman
August 2, 2021
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Sounds Profitable's Premium Blend w/Jason Sew Hoy
July 26, 2021
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Podcast Prefix Analytics Explained
July 19, 2021
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Is Podcasting...A Slowing Market?
July 16, 2021
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Let's Make Podcasting Metrics More Meaningful
July 12, 2021
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We Need More Women Working In Adtech
July 5, 2021
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Up Next: A Podcast Up Front
June 28, 2021
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Podcasts, Audiobooks, and the Third Thing
June 26, 2021
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The Influencer Marketing Advantage
June 21, 2021
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How To Field Your Own Listener Survey
June 19, 2021
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How To Buy Host-Read Ads At Scale
June 14, 2021
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Who Doesn't Like Pizza?
June 12, 2021
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Don't Forget the Intangibles of Podcast Advertising
June 7, 2021
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Understanding Lift Reports
May 31, 2021
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Celebrity Podcasts: Neither Fish Nor Fowl
May 29, 2021
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The Podscape!
May 24, 2021
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Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us
May 21, 2021
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Taking DAI Seriously
May 17, 2021
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What Happened to Podcast Listening in Canada?
May 15, 2021
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Up Next Feed Drop
May 12, 2021
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The "Accidental" Podcast Listener
May 7, 2021
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Spotify Is Not Going to Kill Podcasting
May 3, 2021
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The Provenance of Podcasting
April 30, 2021
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The One Thing Podcasters Must Do To Prepare For Paid Podcast Subscriptions
April 26, 2021
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Post-Roll is Bulls#!&
April 26, 2021
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Targeting Demographics in Podcasting
April 19, 2021
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Spotify is in it to Win it
April 12, 2021
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Does Your Podcast Track You (and is that bad)?
April 5, 2021
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Can American Podcasting Learn From France?
March 29, 2021
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The Future That's Being Ignored: IPv6 vs. IPv4
March 22, 2021
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The Hero We Need: Programmatic Advertising Saves the Day
March 15, 2021
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How You Should Be Protecting Your Brand, and How You're Doing it Wrong
March 8, 2021
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Rotten to the Core: Do You Know Who's Listening to Your Podcast?
March 1, 2021
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What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help)
February 22, 2021
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Losing Your Cookies: Podcast Advertising and Digital Identity w/Rishabh Jain
February 15, 2021
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The Wild West of Podcasting and the Apple Watch, w/ Chartable CEO Dave Zohrob
February 8, 2021
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Unpacking The Challenges of Geotargeting
February 1, 2021
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Podcast AdTech Love - Coming Early 2021!
November 21, 2020